Posts Tagged ‘Communications Testing’
WEBINAR: MESSAGING RACE TO WIN POLICY REFORM WITH MAYA WILEY AND DREW WESTEN
Thursday, August 25th, 2011Can we talk about race in upcoming policy debates? With the right communications strategies we can.
The Center for Social Inclusion, a national policy strategy organization, has worked with Westen Strategies, LLC, the Kirwan Institute for the Study of Race and Ethnicity, and others since 2007 to create communications strategies on race to win policy reform we all need. This webinar will share the results of CSI and Westen Strategies’ collaboration on multimedia message development and testing that shows how to effectively remove the race wedge from policy discussions and build more support for progressive policies.
Presenters Maya Wiley and noted political psychologist and founder of Westen Strategies, LLC, will share the results of message testing focused on health care reform and financial reform – two critical reform policy debates. They will offer lessons learned and apply them to communications strategies proven effective with swing voters. This webinar will also …
Keep Reading »TALKING EFFECTIVELY ABOUT RACE AND POLICY IN AN OBAMA ERA
Tuesday, March 15th, 2011Maya Wiley, Jacob Faber, and Lyda Turet presented CSI’s new communications testing research with consultant Drew Westen of Westen Strategies at The Kirwan Institute’s conference, Transforming Race 2010. The panel shared CSI’s findings, which made clear that only by affirmatively including race in policy debates can we proactively set the discourse, making space for more progressive messages and transformative policies.
Related resources:
Blog piece on Race-Talk
Short description of the project and findings
PowerPoint slides presented at Transforming Race
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