Communications Testing
Since 2011, CSI partnered with Westen Strategies and Lake Research Partners to figure out how to defeat the race wedge. Through dial-testing research, surveys, and qualitative research, we’ve developed effective ways to talk about race that leads to progressive change. Check out our resources and our toolkit.
Resources:
Talking About Race: A Summary of Findings
Published in 2012
Based on message testing research by our partner Westen Strategies, our first report makes key recommendations about how to communicate about race.
Let’s Talk About Race: How Racially Explicit Messaging Can Advance Equity
Published in 2015
Based on three years of message testing research, our second report demonstrates that race explicit messaging can move people toward progressive fiscal policies. How you construct those messages matter.
Toolkit:
