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Communications Testing

Since 2011, CSI partnered with Westen Strategies and Lake Research Partners to figure out how to defeat the race wedge. Through dial-testing research, surveys, and qualitative research, we’ve developed effective ways to talk about race that leads to progressive change. Check out our resources and our toolkit.

 

Resources:

Talking About Race: A Summary of Findings

Published in 2012

Based on message testing research by our partner Westen Strategies, our first report makes key recommendations about how to communicate about race.

Learn more here.

 

 

Let’s Talk About Race: How Racially Explicit Messaging Can Advance Equity

Published in 2015

Based on three years of message testing research, our second report demonstrates that race explicit messaging can move people toward progressive fiscal policies. How you construct those messages matter.

Learn more here.

 

Toolkit:

Learn more about the toolkit.

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Contact Information

Center for Social Inclusion    .    150 Broadway, Suite 303    .    New York, NY 10038
Phone (212) 248-2785    .    Fax (212) 248-6409    .    info@thecsi.org

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Our Sites
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Center for Social Inclusion
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Drop The I-Word
  • About▼
    • Our History▼
    • Staff▼
    • Board of Directors▼
    • Careers▼
  • Our Work▼
    • What Is Racial Equity?▼
    • Our Four Strategies▼
      • Policy & Research▼
      • Talking About Race▼
      • Capacity Building▼
      • Institutional Change▼
    • Our Programs▼
      • Broadband Equity▼
      • Energy Democracy▼
      • First Food▼
      • Food Equity▼
      • Government Alliance on Race and Equity▼
      • Maya Wiley Fellowship Program▼
      • Transportation Equity▼
      • CSI Senior Fellowship▼
      • Communications Testing▼
    • Services▼
  • Tools & Resources▼
  • Events▼
  • Blog▼
  • Media▼
    • CSI Media▼
    • Press Releases▼
    • CSI In the News▼
    • Spokespeople▼
  • Search▼